Superstar barber, Shafic Tayara. has his own salon and clothing brand, FBN. He was planning on collaborating with his local donut shop, Moon Donuts, to put together some exclusive shirts and merch to sell both at the salon and donut shop. I was hired to design the overall look and feel of the exclusive product drop.
I was directed to use the current FBN logo and incorporate it with some fun cartoony, retro donut designs. At the time, Moon Donut shop did not have an up to date logo or marketing tools so I took the liberty of designing a fresh new outlook for the donut shop. I stylized a promotional poster and created marketing materials which included stickers, buttons, and apparel. The event was a success with all the merchandise selling out over the first few days of the initial release.